The history of Indian cinema and the
rise of OTT (India) When Dada Saheb Phalke decided to start a film business in the
early 20th century, India changed. In 1913, he produced, directed and wrote the
script for Raja Harishchandra, India's first film. This film is today known as
India's first full-length film. Since then, many changes have taken place
in Indian cinemas: from simple pictures to sound, from black and white to 70mm
to TV. But in the 21st century Indian cinema. In the 19th century, another
major reform took place in the television field, called Over The Top or OTT
streaming service, which bought unlimited visual content for your ears and
smartphones, laptops and 10-inch TVs.As international OTT streaming media
applications enter the Indian market, and domestic applications (such as
Hotstar, Zee5, Voot, SonyLiv, etc.) have also penetrated into domestic media
companies, this change is not far, because they penetrated them and made it
comparable to Netflix Products made with Amazon Prime are extremely
competitive. The rise of OTT and the rise of broadband and the increase in
smartphone penetration rate are preconceived. As people (especially in the
workplace) spend more time on mobile phones and laptops, these OTT platforms
have become an obvious part of our lives. The convenience of viewing anytime,
anywhere meets the needs of the rapidly changing digital consumer's life. The
market has steadily grown from a two-person market in 2012 to a more diverse
market with more than 40 people today. The infinite combination of OTT content
and data plans of telecommunications companies has greatly expanded the
coverage and knowledge of OTT platforms. India We currently have more than 40
OTT platforms in India, attracting viewers with unprecedented content. From the
introduction of unprecedented original programming to the purchase of direct
digital production licenses (including Bollywood movies), OTT is changing the
way in which visual content is consumed in India. According to media reports,
Gaurav Gandhi, regional director and general manager of Amazon Prime Video
India, said that in the first week of the broadcast, his digital distribution
was seen in 4,000 cities. Like me, most viewers did not turn to the show just
because of the lack of outdoor entertainment. The content of the lottery is
good. People will not turn to OTT just because they are locked in their homes.
Content is also an important factor. The Indian public has never seen the
diversity brought by the OTT field. For example, Sushmita Sen firmly returned
to Aarya and Anushka Sharma, who won the gold medal for their first online
production Paatal Lok. Shows like Scam 1992: Harshad Mehta Story and Malayalam
Drama The Great Indian Kitchen can not only be seen on the sofa, but also
through multiple stories and fresh faces. In November, when the acclaimed
Netflix film "Delhi Crime" won the International Emmy Award for Best
Drama Series, the seal of approval for original content was awarded. OTT vs
70mm When the pandemic broke out and OTT became a living room movie theater,
many people wondered whether the surrounding area would threaten the movie
theater. The Ministry of the Interior and I&B allow the cinema to
accommodate up to 100 people. Time will tell whether public interest in the
newly regulated OTT will continue.Director Nitya Mehra’s Baar Baar Deho 2016
failed to debut, but OTT Made in Heaven’s debut in the media stated: “After TV
came out, people on the radio were worried. The format found its place.
Creatures on this planet. It can absorb everything. Producer Tanuj Garg
believes that the opening of the cinema will usher in an era of coexistence of
the two media. # India. Now is the time for OTT and cinema to coexist
peacefully,” he tweeted in January. According to reports, platforms such as
Netflix, Disney Hotstar, and Amazon Prime are required to provide age ratings
as part of the new government digital media content guidelines for specific
online content ethics, which have repeatedly cited conflicts with public
opinion and political views in recent months.The authorization of the new rules
requires platforms to “consider the consequences of the content...and pay due
attention before displaying the content.